The Zero-Budget Game Marketing Manual is a resource for indie-developers to help demystify the marketing process, offering brand, PR & community strategies on a shoestring. How do you get attention in a saturated market? How do you communicate what makes your game unique through your marketing assets? How do you create a community and build channels to support it? How do you reach the games media and get influencers playing your game? How do you sell more copies of your game without having to spend money yourself? This comprehensive manual - and accompanying materials - shows you how to get your game the attention it deserves with practical, actionable advice, accumulated over twelve years of AAA and indie game marketing experience.

The Zero-Budget Game Marketing Manual is a resource for indie-developers to help demystify the marketing process, offering brand, PR & community strategies on a shoestring. How do you get attention in a saturated market? How do you communicate what makes your game unique through your marketing assets? How do you create a community and build channels to support it? How do you reach the games media and get influencers playing your game? How do you sell more copies of your game without having to spend money yourself? This comprehensive manual - and accompanying materials - shows you how to get your game the attention it deserves with practical, actionable advice, accumulated over twelve years of AAA and indie game marketing experience.